Your brand is the first impression of your business to potential new clients.
We specialise in everything from creating a company logo and corporate stationary to large scale branding and visual identity projects. Many design companies still misunderstand branding and sell basic logo and identity work dressed up as ‘branding’. At Liminal we view your brand as the visualisation of your companies personality and core idea, and a key asset that will often be the defining factor of choice for consumers. On the other hand, you may only require a new logo, letterhead and set of business cards, but we’d rather not dress that with a buzz-word just so we can add a few more pounds to your bill unnecessarily.
We have added a selection of logo projects above and, where appropriate, additional brand elements to give a flavour of how the designs go further than the logo and stationary. As every brand is different and each client has different design requirements, we would recommend you meet with us for an informal chat at the studio to discuss how we might work together and to better understand your requirements.
If you are looking to start a new business, or would like to refresh the image of an established business, we’d love to hear from you.
Brand Strategy
We believe that by fully understanding your business, its needs and its aspirations, we can can create more compelling solutions that can be measured against an effective brief. Your brand is more than a visually attractive logo, and as such it is essential that everything ties in and that an underlying strategy informs all of your communications – giving it strength and ensuring that it is highly visible in the marketplace, and leaps out to your target audience.
Brand Consistency
Consistency is everything in branding – mixed messages dilute the brand and its ideals, and are likely to confuse the target audience. We create dynamic and compelling brands, and reinforce this with strong yet simple guidance on the use of their individual elements, to ensure that clarity and consistency is retained in both message and application.
Brand Application
Consideration must be given to how your brand will work across different applications – from letterheads to signage, from vehicles to screen based media – every detail is considered to ensure that your brand is carefully represented and that no corners are cut!
