Your brand is the first impression of your business to potential new clients.
We specialise in everything from creating a company logo and corporate stationary to large scale branding and visual identity projects. Many design companies still misunderstand branding and sell basic logo and identity work dressed up as ‘branding’. At Liminal we view your brand as the visualisation of your companies personality and core idea, and a key asset that will often be the defining factor of choice for consumers.
If you are looking to start a new business, or would like to refresh the image of an established business, we’d love to hear from you.
We believe that by fully understanding your business, its needs and its aspirations, we can can create more compelling solutions that can be measured against an effective brief. Your brand is more than a visually attractive logo, and as such it is essential that everything ties in and that an underlying strategy informs all of your communications – giving it strength and ensuring that it is highly visible in the marketplace, and leaps out to your target audience.
Consistency is everything in branding – mixed messages dilute the brand and its ideals, and are likely to confuse the target audience. We create dynamic and compelling brands, and reinforce this with strong yet simple guidance on the use of their individual elements, to ensure that clarity and consistency is retained in both message and application.
Consideration must be given to how your brand will work across different applications – from letterheads to signage, from vehicles to screen based media – every detail is considered to ensure that your brand is carefully represented and that no corners are cut!